Clarity Mood Journal Campaign

Instagram & Spotify Campaign

Client: Clarity Mood Journals

Emily (@thrivewithbipolar) collaborated with Clarity to help create lifestyle-driven social and ad content for positioning mood journaling as a helpful tool for tracking changes in emotional status.

Emily integrated the product into her routine, in a seamless way, demonstrating real-life, authentic use.

Content was designed aligned with audience needs around mental health routines.

Deliverables

  • Lifestyle product videos & photography for Spotify ad

  • Instagram content (for social campaign)

  • Mental health storytelling

Clarity Journals Spotify Ad Campaign

Campaign included both video, audio deliverables for use in Spotify ad campaign.

Deliverables

  • Scripted and recorded video & audio content

  • Mental health storytelling that aligned with Clarity’s brand messaging